Navigating Tough Times: Practical and Strategic Tips for Businesses

July 3, 2024
Navigating tough times in business

In recent months, the Australian business landscape has faced significant turbulence. News of companies entering administration and winding up operations seems to appear weekly, creating a sense of uncertainty and concern among small and medium-sized enterprises (SMEs). The Australian Securities and Investments Commission expects companies entering external administration will be at the highest level in a decade. So, what can you do as a small business owner to help you navigate this turbulence?

Unlike their larger counterparts, SMEs often lack the financial resilience to weather prolonged economic downturns. The disparity between big and small businesses is stark, with the former able to “cruise” through tough times while the latter struggles to stay afloat. This article aims to provide practical and strategic tips for businesses navigating these challenging times.

Practical Tips for Immediate Action

  • First and foremost, managing cash flow is critical. Regularly reviewing and updating cash flow projections ensures businesses have sufficient liquidity to meet their obligations. By staying on top of cash flow, businesses can better navigate tough times and avoid unexpected shortfalls.
  • Another essential step is controlling costs. Identifying and eliminating non-essential expenses can significantly reduce overheads. This doesn’t mean cutting corners but finding smart ways to reduce costs without sacrificing quality. This approach helps in maintaining financial stability and operational efficiency.
  • Debt management is another area where businesses should focus. Negotiating with creditors for better terms (especially the ATO) or exploring refinancing options can make managing debt more effective. Businesses should not hesitate to reach out for assistance in navigating these options, as professional guidance can make a substantial difference. Independent economist Justin Fabo has said the spike in insolvencies reflects a long-expected catch-up after a slump during the pandemic when the government doled out hundreds of billions of dollars in subsidies.
  • Moreover, staying informed about government support is crucial. Various grants, loans, and support programs are available for businesses in distress. Businesses should actively seek out these opportunities to alleviate financial pressures and gain the support needed to continue operations.
  • Reviewing your pricing strategy is an often overlooked but relatively easy lever to pull. Understanding the trade-off between being competitive and being profitable is crucial. Many businesses do not know their break-even point, let alone whether they are pricing profitably. By reviewing and adjusting your pricing strategies, you can cover costs while remaining attractive to customers. This involves regularly analysing market conditions, competitor pricing, and your internal cost structures to find the right balance. We can assist you in this process, helping you identify the most effective pricing strategy to sustain your business through these challenging times.

Strategic Tips for Long-Term Stability

  • In addition to practical measures, strategic planning is vital for long-term stability. One key strategy is diversification. Exploring new markets or diversifying product and service offerings can mitigate risks associated with relying on a single revenue stream. This approach opens up new opportunities and spreads risk more evenly.
  • Investing in digital transformation is another strategic move. Digital tools and platforms can streamline operations and expand a business’s reach. Embracing digital transformation boosts efficiency and positions businesses to serve customers better in a tech-driven world. Our firm embraces digital transformation every day; it helps us serve you better. 
  • Developing a robust contingency plan is also essential. Preparing for various business scenarios ensures that a company can quickly adapt to changing circumstances. A solid contingency plan provides a roadmap for navigating unexpected challenges and sustaining operations during tough times.
  • Strengthening customer engagement is another strategic priority. Building strong relationships with existing customers and fostering loyalty through excellent service and communication can make a significant difference. Loyal customers are valuable, especially during economic downturns, as they provide a stable revenue base.


The current economic environment poses significant challenges for businesses, particularly SMEs. Businesses can enhance their resilience and better navigate these uncertain times by implementing practical cash flow management, cost control, and debt management strategies and exploring strategic initiatives like diversification and digital transformation. 

This article is not written to raise alarm bells for you and your business. Rather, we wanted to remind you that you are not alone in this journey—MBC Group Services is here to support you every step of the way. Businesses can survive and thrive in a challenging economic landscape by focusing on these actionable steps and strategies.

The information in this article is purely factual in nature and does not take account of your personal objectives, situation or needs. The information is objectively ascertainable and, therefore, does not constitute advice.

If you require personal advice you should consult an appropriately licensed or authorised adviser.